FURNITEX & design connects with over 20,000 furniture buyers. Visitors for FURNITEX & design Trade Days will receive specifically targeted information, including exclusive invitations, commencing September 2015.
Magazine advertising and PR releases will feature prominently in the promotional mix for FURNITEX & design. Utilising the significant penetration of the AFA’s Media Channels, all communications and marketing is designed to hit specific media target audiences.
Ongoing and continually updated information will be published on the FURNITEX website and shared via a comprehensive social media schedule.
Partnerships and Supporters
Key partners and supporters are an integral part of any successful exhibition marketing campaign. The AFA has established significant partnerships with allied trade associations, State and Federal Government Departments and educational institutions incorporated within the visitor base. Even richer relationships are pursued as areas of common interest are leveraged at show seminars and special features.
Television, Radio & Press Advertising – An intensive campaign is programmed ten days out from FURNITEX & design to encourage event awareness and visitation to the host city from both national and international visitors.
Telemarketing – A well targeted phone call can quickly reinforce attendance intention and deliver registration material on demand. The AFA’s call centre will initiate a strategic telemarketing campaign from early 2016.
SMS reminders – Closer to the event registered attendees will receive a broadcast reminder SMS.
FURNITEX & design Catalogue
The comprehensive Australian Furniture Magazine features the full FURNITEX catalogue listing of all exhibitors and will be available to all visitors to FURNITEX & design. Exhibitors and Sponsors will also have the option to feature in full page advertisements.